Victorinox Swiss Army + Wounded Warrior Project
We were honored to collaborate with Victorinox and the Wounded Warrior Project on this mini doc. The video follows two retired military service members, as they tour the Victorinox Swiss Army North America facility, to see their designs actually become Swiss Army knives! It was a moving production to be a part of, and our team is thankful for the opportunity, and the many sacrifices of these amazing individuals.
Every Victorinox Swiss Army Knife is packed with tools and accessories, so many that its functions can become almost overwhelming. We were tasked with creating an exciting promo that showed off the key features of the Camper knife in a blitz of imagery and sound.
“I Choose Victorinox” – Swiss Army Campaign
The Blue Barn Creative team produced five videos for the “I Choose Victorinox” national branding campaign. Each video featured a different “brand ambassador” promoting the Victorinox cutlery in their respective profession (and one “flagship” video incorporating all four ambassadors). The videos were used at trade shows and store displays.
Forged to Resist – ESPN Commercial
The team was tasked with creating a 30-second national commercial spot that captured the essence of the Swiss Army brand and demonstrated the product’s extreme toughness. The production included studio setups for product shots, footage of the watch undergoing the most extreme tests, and even filming a 40-ton excavator running over the I.N.O.X. as a grand finale. The television spot ran on ESPN and ESPN2 for national broadcast.
Victorinox Swiss Army I.N.O.X. Timepiece Commercial #2
The I.N.O.X. watch made a splash last year when it debuted as the most rugged and stylish timepiece on the market. Blue Barn Creative produced the flagship video for Victorinox Swiss Army’s national ESPN television campaign.
The commercial aired in Q2 2015.
Architecture Urban – Swiss Army (60 seconds)
Blue Barn Creative produced the flagship video for Victorinox Swiss Army’s international online marketing campaign. The spot was used to introduce consumers to the Architecture Urban family of products and the multi-functinality of each piece.
The video debuted in nine languages in multiple countries.
Vx One: As Efficient As You
The Vx One bag was designed for the traveling professional. The team was commissioned to create a dynamic piece that illustrated the many functions of the bag and capture the essence of the international jet-setter. The spot was created for the U.S. and 9 other international markets.
I.N.O.X. Endures: Victorinox Swiss Army Promotional Display Campaign
The team created a dynamic piece to represent the I.N.O.X. watch in physical displays. The short was shown in select Macy’s stores.
The I.N.O.X. watch from Victorinox Swiss Army is one of the toughest on the market. But it’s about to face the ultimate challenge: a 40-ton excavator. Can the watch survive? Blue Barn Creative produced this short film as part of a national online marketing campaign.
Victorinox Swiss Army
For over a century, Victorinox has defined itself as a purveyor of high-quality goods. From the iconic watch to the legendary swiss army knife, Victorinox is an international brand recognized by generations.
Blue Barn Creative has been at the creative forefront of the brand’s most recent national ad campaigns. By infusing a sense of story, and a respect to the history of Swiss Army, in every new ad, the pieces feel just as innovative and familiar as the brand itself.