A CLEAR PRODUCTION PROCESS TO MAKE GREAT CONTENT
Creating videos at Blue Barn is a smooth process. Read below to get familiar with our preferred methods.
Each project is based upon three phases of video production:
The following will let you know what to expect during our work together.
Phase One: Pre-production
This stage of production is vital! It is the beginning of our collaboration and helps ensure that we are all in sync right from the start. We typically like to discuss:
• During our initial kick off meeting, we’ll discuss the following:
• What is the overall goal or intention of your project?
• What are the key messages and themes?
• What is the intended duration of the video and which platform would you like to broadcast it on (Facebook, Instagram, YouTube, Google Ad, company website)?
• Is there a specific type of artistic direction you want us to explore? We like to establish the tone and pace of the video early on. It’s helpful to send links to videos that will serve as artistic references, we love that!
• Will there be a voiceover or narration?
• Does the project need motion graphics or animation?
• Will the project require actors?
Phase Two: Production
In this stage, we begin filming and creating things. We film live action elements like interviews and B-Roll footage, we also may shoot time lapses, product shots, aerial video, photography, create animations, graphics, and record audio.
Many times we are filming on location and there a few things to consider:
• Our crews need full access to the locations we need to film. This could mean film permits, location fees, or permission granted from property owners.
• If we are filming people, we must have them sign release forms to legally allow us to include them in your film. When getting a release is a challenge, we often film our B-Roll so people are not recognizable, especially at live events where it would be near impossible to obtain releases from everyone. It’s better to have anyone who will appear on camera, including your interviewees, sign a release form. We have our own standard form if you need a copy.
When doing interviews…
• Wear muted colors and stay away from fine patterns, loud colors like pink or green. However, shades of blue as well as gray tones and other colorless items play very nicely on camera.
• Always dress it up a little but keep it simple.
• Hair should be styled and beards groomed.
• Makeup: on some shoots we provide a makeup artist, but if makeup is not in the budget, please make sure you and your interviewees arrive with your makeup done and have tissues nearby to absorb any excess sweat if we are working in the heat.
Sound Bites Are The the Building Blocks
In most interview situations, we are searching for what we call “sound bites”. These are key phrases that move our story along or provide the viewer with the essential information. So the questions we ask during most interviews, will not likely end up in the film. The audience will only hear your answers. Remember to answer all interview questions as fully as possible, and include the question into your answer in an appropriate way.
Interview Technique: RELLAAAX…
Take your time, don’t rush. You can always restart a sentence if you feel like it wasn’t going the way you wanted it to. During editing, we only take the very best and most useful answers and discard the rest. So take your time to make sure you are satisfied with all of your answers.
Lastly, be sincere. Be genuine. Tell the truth and smile. You are putting yourself out there everyone wants to see your best self. Especially you!
Phase Three: Post-production
During this time, we perform many critical tasks:
• Create appropriate “moods” by laying down soundtracks with licensed music
• Record voiceovers
• Add motion graphics or titles
• Chop and change the edits, play with the timing and pace
• And then we change them again until the cuts feel just right
• Give feedback, get feedback
Once an edit is approved we start the finishing stage, which includes:
• Add sound FX or ambience
• Sound mixing
• Exposure correction
• Color correction & color grading
We’ll Need A Few Things From You
Provide our team with your most current Brand Guide. This is important for us since every company is different, and we’ll need specific details in order to match the content we make to the rest of your marketing.
Send us your high resolution logos, your specific fonts, colors and overall design guides. We know your company has specific rules for visual design and we prefer to adhere to them so your branding remains consistent across every platform.
In regard to revisions, we allow two rounds of reasonable revisions for every film. We ask that you give us any and all feedback within seven days of receiving the first cut of your film. If more time is needed than seven days, we can work out an appropriate schedule for revisions ahead of time.
Also, if the scope of revision requests overextends the original budget, we will ask that you increase the budget in order to pay for the extra postproduction time or additional editing requests. There are times when the work extends beyond the original scope of a project. We are happy to accommodate all requests, however, they could be subject to additional fees. We always request approval to increase a budget, it’s in the contract, so no worries about hidden fees!
Read our Guide To Understanding Video Marketing Films
– Stephen Alberts, Carlos Foster, Vic Alavi / Blue Barn Creative