We develop each project with our clients based upon the three phases of video production, commonly referred to as Pre-production, Production, and Post-production. Below, you will find short descriptions of each stage. We hope this will give you a little insight into what to expect during our work together.
Phase One: Pre-production
This stage of production is vital! It is the beginning of our collaboration and helps ensure that we are all in sync right from the start. We typically like to discuss:
• What is the overall intention of the project?
• What are the key messages and themes of the project?
• What is the most desirable duration of the video, which depends upon the amount content that needs to be included. And don’t forget to consider the intended audience! How long can we anticipate having their attention?
• Is there a specific type of artistic direction we should explore? We like to establish the tone, and pace of the video early on as well. Send us links to videos that will serve as artistic references, we love that!
• Will there be a voiceover or narration?
• Does the project need motion graphics or animation?
• Will the project require actors?
• We will do the casting, location scouting, and coordination of the entire shoot. We can provide storyboards, shot lists, and schedules for the production phase of your project as well. Once all of this is worked out and the dates are set, we move on to phase two!
Phase Two: Production
In this stage, we begin filming and creating things. We film live action elements like interviews and B-Roll footage, we also may shoot time lapses, aerial video and stills, and record audio.
Many times we are filming on location and there a few things to consider:
• Our crews need full access to the locations we need to film. This might mean permits, location fees, or permission granted from property owners.
• We work very hard when filming, so please do not forget about lunchtime! We provide up to 8 hours of total filming time for full day shoots but there must be an hour for us to break. Shorter breaks for shorter days are fine too if necessary.
• If we are filming people, we must have them sign release forms to legally allow us to include them in your film. We often film our B-Roll so people are not recognizable, especially at live events where it would be near impossible to obtain releases from everyone. It’s better to have anyone who will appear on camera, including your interviewees, sign a release form. We have our own standard form if you need a copy.
When doing interviews please keep the following in mind:
• Wear muted colors and stay away from fine patterns, loud colors like pink or green. However, shades of blue as well as gray tones and other colorless items play very nicely on camera.
• Always dress it up a little but keep it simple.
• Hair should be styled and beards groomed.
• Makeup: sometimes we provide a makeup artist, but if the budget does not allow for that, please make sure you and your interviewees arrive with your makeup done and have tissues nearby to absorb any sweat if we are working in the heat.
• In most interview situations, we are searching for what we call “sound bites”. The key phrases that move our story along or provide the viewer with the appropriate information. So the questions we ask the interviewee, will not likely end up in the film. The audience will only hear your answers. So PLEASE, remember to answer all interview questions as fully as possible, and include the question into your answer in an appropriate way. For example, if we ask “what color is the sky?” and you say “blue”. We actually prefer a full answer and say, “the sky is blue”. It’s that simple but it makes a world of difference to us when we are editing your film.
• Take your time, don’t rush. You can always restart a sentence if you feel like it wasn’t going the way you wanted it to. During editing, we only take the very best and most useful answers and discard the rest. So take your time to make sure you are satisfied with all of your answers.
• Lastly, be sincere. Be genuine. Tell the truth and smile. You are putting yourself out there everyone wants to see your best self. Especially you 🙂
On to phase three!
Phase Three: Post-production
The final stage of filmmaking, ah yes, you’re part is done until we show you the first cut. But, let us tell you a little about what we do during this stage. During this time, we:
• Create appropriate “moods” by laying down soundtracks with licensed music
• Record voiceovers
• Add motion graphics or titles
• Chop and change the edits, play with the timing and pace
• And then we change them again until the cuts feel just right
• Give feedback, get feedback
Once an edit is locked we start the finishing stage, which includes:
• Add sound FX or ambience
• Sound mixing
• Exposure correction
• Color correction & color grading
In case you didn’t know all of that was involved in making a good film, now you know why we call it a craft!
The only thing that could slow us down in postproduction is if we do not have all the required elements from you, the client. We urge you to send us a few things early on in our process to ensure that we are on schedule:
• Provide our team with your most current “Branding Guidelines”. This is important for us since every company is different.
• Send us your high resolution logos, your specific fonts, colors and overall design guides. We know your company has specific rules for visual design and we prefer to adhere to them so your branding remains consistent across every platform.
In regard to revisions, we allow two rounds of reasonable revisions for every film. We ask that you give us any and all feedback within seven days of receiving the first cut of your film. If more time is needed than seven days, well, let’s say the CEO is out of the country on a backpacking trip and he can’t check the video, as an example, then we can work out an appropriate schedule for revisions ahead of time. Also, if the scope of revision requests overextends the original budget, we will ask that you increase the budget in order to pay for the extra postproduction time. This not common, but there are times when a client asks for things beyond the original scope of a project. Which we are happy to accommodate, but additional requests are subject to additional fees.
Read our Guide To Understanding Video Marketing Films
– Stephen Alberts, Carlos Foster, Vic Alavi / Blue Barn Creative