Bolster your Brand’s Marketing Strategy with Video
There’s no doubt that video continues to be the driving force in mainstream marketing, outweighing traditional and costly forms of advertisement. You shouldn’t miss out on this opportunity, create an engaging video that gets your customers excited. Here are a few simple ways you can use video to complement your brand’s marketing strategy for 2019.
“In 2019, video traffic will account for 80% of all consumer Internet traffic” – Forbes
A company story, or what we call an Origin Story, explores how a company was started and why it exists. They also explore the personal motivations of key people within the brand. There is no better way to humanize your business than with this type of Creative Brand Film. It can serve as an intro to your company which can be placed on a website page, or used as a recruitment tool for new hires. The video above is an example of one we created for Griffin Captial, a California-based investment firm.
With advertising channels getting overloaded with clutter, brands are looking for fresh ideas and original content to distinguish themselves among industry competitors. Infusing humor is an effective way to stand out and has been linked to higher recall as compared to ads without comedy. People enjoy watching funny videos and we are more likely to keep watching if it makes us laugh, regardless of what is being sold. Advertisers are turning to humor to really enhance their brand strategy and grab attention. Here’s one example from a series of comedic promos we recently produced for a San Diego company,Sunday Scaries, featuring their line of CBD products.
Create a video testimonial from actual customers to really bolster your brand’s credibility and build trust among your audience. By showing satisfied customers who have benefited from your product, you are giving viewers an honest, unbiased opinion they’re desperately seeking for from brands. Additionally, a video can be perceived as more authentic than a written testimonial because they’re able to connect on a more personal level. Here is a film we created for Victorinox Swiss Army, for their brand ambassador series on YouTube.
“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”
Create video marketing campaigns that will transform your business. Let’s start the year off right! We strive to provide maximum value for our clients with each film and every video we make. As you grow to adopt video we hope you consider Blue Barn the perfect production partner for all your video needs.
We’re recognized as a top Video Marketing Company on DesignRush!