The COVID-19 pandemic has forced everyone to make changes, compromises, and sacrifices. You might be wondering, ‘How can we collaborate and film new videos if I can’t even go into the office?’ It is possible to create stellar video content and prioritize safety.

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MAKE GREAT CONTENT WHILE WORKING REMOTELY Sure, Zoom is great for meetings, and iPhones capture a decent shot for sharing quick content on the web. But what about making proper marketing videos during a pandemic? The government shutdown is challenging on many fronts, but it is also an opportunity to refocus, refine and relaunch your brand. Now could be the best time to evaluate your vision for the future, and develop new content strategies for connecting with your audience. Refocus. Refine. Relaunch! Evaluate the most important messages you want to share with your customers and remember, you can produce a variety of creative and impactful videos without hosting…

How To Make Quality Videos Message quality first. Simplicity is paramount. Respect your viewer’s time. How Do I Make Quality Videos? If you care about how people perceive your brand and how well they understand your products, then you care about what kind of videos you are putting out. Whether you have a sophisticated marketing funnel, a highly developed marketing campaign or none of the above, it’s helpful to understand that less is more, and if you follow a simple roadmap,your videos will shine regardless of your budget. Message Quality First Let’s get something straight. When we talk about quality, the first consideration should be the quality of your message. Regardless of the…

3 Essential Tips When Booking Your Video Production Crew Have an idea of what you want to accomplish with your video. Bring your best ideas, we’ll take them further. Assess the layers of content you may require. Booking a video production crew should be a smooth experience, however, sometimes clients are not sure what they should ask for. Well, Blue Barn is here to help. Follow these quick tips  when booking your next video crew. TIP #1: Have an idea of what you want to accomplish with your video. What are your marketing goals exactly? Are you trying to make new sales? Are you building your audience, fan…

“Online video is a 600% more effective marketing tool than print and direct mail combined” – Diode Digital Choosing to create video is an investment, one that comes with tremendous value and versatility. Below, we break down the reasons why video is such a diverse medium and the impact it can have on your business. Video is Malleable One common misconception is that marketing videos are often single-use and disposable. While this can be true in some cases, but it doesn’t have to be! A video can be repurposed, reformatted and tailored for use in a variety of video platforms. Our client Sunday Scaries is one example…

“Stories convey the culture, history, and values that unite people.” – Harvard Business We have been sharing stories ever since the beginning of humanity. It is an essential part of how we communicate every day. Stories build connection, pique our interest, and deepen our understanding of basically everything. These are just a few reasons why storytelling can be a powerful tool for brands. Why are stories valuable in a business setting? Traditionally, companies have relied on numbers, statistics, and hard data to build business. However, a compelling story can do just that in a much simpler, yet much more engaging way. While many companies have…

There’s no doubt that video continues to be the driving force in mainstream marketing, outweighing traditional and costly forms of advertisement. You shouldn’t miss out on this opportunity, create an engaging video that gets your customers excited. Here are a few simple ways you can use video to complement your brand’s marketing strategy for 2019. “In 2019, video traffic will account for 80% of all consumer Internet traffic” – Forbes Company Story A company story, or what we call an Origin Story, explores how a company was started and why it exists. They also explore the personal motivations of key people within the brand. There is no better…

Our Executive Producer, Vic Alavi was recently interviewed by the local magazine, SD Voyager, to share his story and the success behind Blue Barn Creative. Each partner arrived at Blue Barn by following wildly different paths. But from those winding journeys, we each gained a unique perspective. Vic is no different and continually brings his creative, inspired, and worldly views to every project we touch. IN THIS ARTICLE, DISCOVER MORE ABOUT ONE OF OUR FOUNDING PARTNERS, VIC ALAVI, AND THE COLLABORATIVE FRAMEWORK THAT SHAPES BLUE BARN CREATIVE. This article originally appeared in SD Voyager Magazine on November 20, 2018.   Vic, let’s start with your story. We’d…

Make Great Promos 3 Essential Techniques We have spent years producing, shooting and editing commercials and promos for corporate marketing and broadcast television shows. So let’s break down three essential elements for a successful promo video. Contact Us To Learn More Make Videos for Humans (Not Metrics) There are three essential elements for a successful promo video which revolve around the idea that we are making videos for other human beings to watch (and hopefully pay attention). It’s true, metrics and analytics are essential in tracking customer conversions and quantifying clicks, purchases, likes and shares. And yes, we encourage the use of good metrics, but don’t get…

Cultivating Brand Loyalty Through Meaningful Relationships Our Creative Manager, Carlos Foster was recently interviewed by local magazine, SD Voyager, diving into his background and the vision of Blue Barn Creative. Client retention is one aspect of the business that continues to be the driving force behind the brand and something the partners have continued to cultivate for years. It truly is about client experience that continues to remain paramount in the Blue Barn business model. IN THIS ARTICLE, DISCOVER MORE ABOUT ONE OF OUR PARTNER, CARLOS FOSTER AND THE COLLABORATIVE SPIRIT THAT SHAPES BLUE BARN CREATIVE. This article originally appeared in SD Voyager on May 17, 2018 Carlos, can…

Procopio Law Firm Values Film A Values Film Focusing On Diversity & Inclusion Blue Barn’s latest video production features Procopio, one of the most respected law firms in the Western United States. Founded in 1946, Procopio has more than 170 attorneys, many of whom come from diverse backgrounds. Our goal was to create what we call a Values Film for the firm that featured several of their attorneys. This type of video really explores why a brand or company embraces a certain value. In this case, our theme is diversity and inclusion. By exploring the stories of our attorneys, we focused on how diversity at the firm made a significant impact…