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Behind the Scenes with the Titans of the Hair Industry

Behind the Scenes with the Titans of the Hair Industry

About a year ago our team was invited to film in the famous AVALON Hollywood theater. Once the stage for icons such as the Beatles, Judy Garland, The Jackson 5, and more contemporary acts such as Nirvana and Calvin Harris; the theater has undergone many name changes...
The Perfect Location Inspires a Great Performance

The Perfect Location Inspires a Great Performance

Collectively, Steve, Vic and I have all had our share of production adventures both great and small, but we have always carried a soft spot projects that involved our other passion: music. We make no attempt to hide our obsession (there’s a guitar or bass in every...
The Lifelong Boy Scout in All of Us

The Lifelong Boy Scout in All of Us

We recently had the opportunity to create a promo for CBS and Victorinox Swiss Army for their Huntsmen Boy Scout Swiss Army Knife. Our goal was to make a hybrid promo that featured the new reboot of MacGyver on CBS, and end it with a promotion for the Swiss Army...
Singing a Chorus to Raise Awareness

Singing a Chorus to Raise Awareness

Don’t you wish all of your conversations took place entirely in song? Well, the San Diego Gay Men’s Chorus does! The chorus contacted our team with a fun approach to a serious topic: HIV testing. The chorus had partnered with the makers of OraQuick, the...
Every Event Has a Story to Tell

Every Event Has a Story to Tell

The “live event” video. The genre is a bit of a misnomer; we are capturing a client’s event as it happens on the day, or series of days, but the result is a repackaged film shown weeks later. Many production companies offer this service. After all,...
Invest in a Professional, and be Seen as One Yourself

Invest in a Professional, and be Seen as One Yourself

I know a lot of musicians at all levels of success and exposure, and we all know it’s a tough profession to truly “make it”. Many try to take the “hobbyist to professional” approach. They have another job, play a couple gigs a month, and then hope that it works out....
The Power of Social Media Videos

The Power of Social Media Videos

Yes, content creation can be powerful. Filmmaking can be powerful. And social media distribution takes it all to another level. Films are the perfect way to share the highlights and features of various products, the missions of different organizations, and the stories...
The Creative Forces That Guide Us

The Creative Forces That Guide Us

Over the past few years, Carlos, Vic and myself have spent a great deal of time working on our craft. The more we discover about filmmaking the more we love it. As in most other creative industries, the options in a given scenario are infinite. This “limitless” nature...
Trust:  The Most Vital Ingredient for Outstanding Work

Trust: The Most Vital Ingredient for Outstanding Work

Two cameras, one light and one reflector. That’s all we used for our shoot with Olympic Volleyball hopeful, Brooke Sweat. When Rox Volleyball, an athletic apparel company based out of Florida approached us to film one of their sponsored athletes recently, we jumped at...
Emmy Nomination for Victorinox Swiss Army Commercial

Emmy Nomination for Victorinox Swiss Army Commercial

We recently found out that our second commercial for the I.N.O.X. watch campaign by Victorinox Swiss Army was nominated for an Emmy Award! The TV spot aired last year on a variety of cable networks across the nation and on the web. The original commercial we did a...