The World’s 50 Best Restaurants list was just recently announced, and taking the top spot for the first time was none other than New York’s Eleven Madison Park. It was only a couple years ago that our team was commissioned by Victorinox Swiss Army (VSA) to travel to New York and interview the genius behind the amazing dishes, chef-owner Daniel Humm. You see, Daniel uses Victorinox knives exclusively to create his sublime dining experiences, and the VSA team wanted to feature him as part of their brand ambassador campaign.

The video footage we captured would eventually become part of the branding film “I Choose Victorinox”, which featured three other equally talented brand ambassadors. Touring the kitchen of Eleven Madison Park was a real privilege, and the project became the kick-off to our partnership with VSA. It’s no surprise to us that a place as passionate as Eleven Madison Park would earn the acclaim that now seemingly cascades into “best of” lists around the world. Daniel’s dedication to his craft was apparent in every shot. And he makes a mighty fine roasted duck too.

Hope you enjoy watching the video again as much as we do. Congrats Daniel and everyone at Eleven Madison Park!

Link to The World’s 50 Best Restaurants: http://www.theworlds50best.com/The-List-2017/1-10/Eleven-Madison-Park.html